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Lead with a hook

First 2 lines determine if readers stop scrolling. Start with a bold claim, stat, or question.

Short paragraphs win

Max 2–3 sentences per paragraph. White space increases read-through rate by 58%.

End with a question

Posts ending with a question get 3x more comments — comments boost algorithmic reach.

Use bullet points

Lists are 40% more likely to be shared. Break complex ideas into scannable bullets.

Attention— Hook that stops the scroll

Interest— Problem your reader feels

Desire— Outcome they want

Action— Question or CTA

AI Enhancement uses AIDA automatically. Click "Make it Viral" to apply.